As everybody knows iPad is not purposely designed as an E-Reader but it considers as a good option for E-Reading since there are numerous number of eBook apps available for iPad already. The trend is towards E-Generation rather than conventional type hardcover books. It is no secret that every major company targets to crown the throne in that emerging market. So what is the place for the iPad in the world of E-Readers?
A recent research conducted in the UK, with over 1000 participants, has shown that 41 percent of them preferred using their iPad as their E-Reader. Moreover, 31 percent admitted that iPad is their preferred way of reading magazines and newspapers. That is a quite significant factor since there is not much time passed after the release of the iPad to the market.
There are numerous iPad apps designed for e-reading, and owners who got the applications are utilizing them. Zinio, E-magazine publisher, has calculated that iPad users are spending nearly 80 minutes or even more for reading digital magazines which is greater than twice the length of time readers are putting in reading digital matters on computers. That is a real significant fact. Also Condé Nast has noted that iPad consumers utilizing the GQ application spend nearly 60 minutes reading magazines. Moreover, MRI data demonstrates that readers of conventional print magazines commit about 70 minutes of reading the magazines. Advertisers will consider the length of time that the readers spend on reading magazines. The better for the advertisers, the more the readers spend time on the magazines.
One advantage that iPad posses over the rest of the e-readers is its color screen which tends to be more interesting for the readers. But the conventional type readers such as the Kindle which has eInk displays is much more convenient for the eyes of the readers rather than LCD displays like iPad have. Those eInk displays are much more comfortable in direct sunlight. However, there is a close competition prevails in between those two types of displays since iPad has a much larger and clear display with IPS technology and also with the touch screen technology which always takes the attraction of the consumers.
IPad does support the ePub format which will enhance the access to a larger collection of reading materials provided by Macmillan, Penguin, Simon & Schuster and Harper Collins which will be another added advantage to iPad lovers. The collection of books grows with the apps such as Kobo app, Kindle app, eReader 
app plus many more apps available.
Cost wise e-readers such as Kindle cost less than iPad. It is no need to mention that iPad is not a mere e-reader which allows only reading. It is a versatile tablet which is fully equipped with lots of other fascinating features for the consumer. So the choice is on the hands of the users. He/she will have to make the choice after a careful consideration of his/her actual requirements. But the iPad certainly provides value for the money you spent on it. Read the rest of this entry »
