In the last few months we witnessed the launching of Amazon’s Kindle. The marketing strategy was fierce; the new device was being advertised on major TV shows and on the news everywhere, sales skyrocketed in the first few hours. People that weren’t familiar with e-ink based technology thought this was the greatest innovation ever; Although the technology wasn’t new: Sony had been in the market for almost 2 years with their PRS-505 e-reading device. Even though they were the pioneers in implementation of the e-ink technology they didn’t receive the attention the Kindle got. Why? Because Sony’s marketing was weak. They focused on other products such as the PS3 and Blu Ray players. They didn’t think the niche for e-book readers was that large, but they were wrong: Amazon hasn’t been able to meet the demand for kindles. Currently the wait list is of three weeks (reminds me of the Read the rest of this entry »
